The Platform
Training for Strongman? Start With Your Shoes.
Most athletes who start training for strongman don't change their footwear. They train in whatever they already own — usually running shoes or general athletic trainers — and they make...
Squat Shoes vs. Flat Shoes: Which One Do You Actually Need?
The debate over squat shoes versus flat shoes has been going on for decades. The answer is usually simpler than people make it: what are you actually trying to do...
Flat Sole or Heeled Shoe for Strongman? The Case for Having Two Pairs
At some point in your strongman training, your footwear becomes a problem. Not because one shoe is bad — because the events sit on opposite ends of what footwear needs...
What Shoes Do Strongman Athletes Actually Wear? A Complete Event‑by‑Event Guide
Strongman has a footwear problem that most other strength sports don't. A single competition might include a max deadlift, a log press, a yoke carry, and an atlas stone event....
Converse for Lifting: Why It Works, and What's Actually Better
Converse All Stars became a gym staple almost by accident. The flat, thin sole and minimal drop turned out to be better than most athletic shoes of the era for...
Why Running Shoes Are Holding Back Your Deadlift
At some point you've probably pulled a deadlift in running shoes — or watched someone else do it. The shoe feels fine. The weight moves. The problem is subtle enough...
Are Our Shoes Competition Legal? Every Major Federation's Footwear Rules, Explained
IPF, USAPL, Powerlifting America, USPA — powerlifting footwear rules are nearly identical across every major federation. Here's exactly what they require, and why every Notorious Lift shoe passes.
Best Footwear for Sumo Deadlift: What to Look For (and What We Recommend)
Sumo deadlift puts unique demands on your footwear — thin sole, wide toe box, and locked-down fit. Here's what to look for, and a breakdown of every flat shoe in our lineup.
Flat vs. Heeled Lifting Shoes: Which One Do You Actually Need?
Heeled or flat? It's the most common footwear question in powerlifting — and the answer depends on your movement, your anatomy, and what you're training for. Here's the definitive breakdown.
