From the very beginning, Notorious Lift has been about two things: Innovation and Philanthropy. We want to create the premiere experience in lifting and footwear, both in terms of function and aesthetic, while giving back to causes we are passionate about, symbolized by our different colorways.
Hi, Andrew here. I began powerlifting about 4 years ago after casually gyming for about 1 year! Powerlifting has had a huge impact on my life and I was able to meet so many new people and experience a lot of opportunities that wouldn't have been possible if i hadn't started. I'm currently in school to become an accountant, some other hobbies include drawing and watch collecting. Despite having powerlifting goals, i still treat it as any other hobby and try to just have fun with it!
Joe's one of the most hardworking people i've ever met and his shoes don't disappoint. I've lifted in PLENTY of lifting shoes before and his shoes (especially Gen3) are my all time fave. It checks off everything on my list of what i want/need in a deadlift shoe. Love the shoes, the brand and the man behind it. Thank you for this opportunity brotha!