Novus™ Griptech – Traction Redefined
Novus™ Griptech isn’t just rubber—it’s a proprietary formula developed in‑house after testing dozens of compounds under heavy load. We found that most lifting‑shoe outsoles claim to have great traction, but few actually can back it up with real world performance. Novus™ griptech is unique polymer blend that delivers consistent, tenacious grip across all training surfaces, without sacrificing durability, weight, or groundfeel.
Novus™ Griptech Feature Highlights
Ultra‑High Traction
30% grippier than standard cup‑sole rubber.
Predictable Performance
Maintains grip on all surfaces -- carpet, wood, rubber, or concrete.
Multi‑Directional Tread
Pattern mirrors how you drive through the floor during squats, deadlifts, and bench.
Durable Compound
Resists abrasion from wood, rubber, and concrete, maintaining grip performance for extended time.
Anatomical Wide Toe‑Box Engineering
Traditional lifting shoes force your feet into a tapered, narrow toe box—a shape that contradicts human anatomy. Under load, your toes naturally want to splay to create a broader base of support. Notorious Lift footwear is built on an anatomical last that mirrors the foot’s true shape: wider at the metatarsal heads, snug at the midfoot, secure at the heel.
This design isn’t just about comfort; it’s about performance. When your toes can spread, you activate more intrinsic foot muscles, improve proprioception, and generate more vertical drive. The result: better balance, heavier lifts, and reduced injury risk.
Width Guide – Find Your Fit
Standard (D)
Notorious Lifters Gen 3
Traditional fit for lifters who prefer a secure, locked‑down feel.
Wide (E)
Ronin Lifters
Extra room in the forefoot without excessive lateral movement.
Extra Wide (EE)
Radix Pro, Radix, Sumo Sole Gen 4
Maximum toe‑splay for lifters with wide feet or those transitioning to barefoot‑style footwear.
Dual‑Strap Engineering – Customizable Fit, Zero Compression
Independent Adjustment
Two separate straps allow you to tune midfoot and forefoot tension independently. Avoids the “binder‑clip” effect that can cut off circulation during heavy pulls.
Hook‑and‑Loop Precision
High‑quality Velcro®‑equivalent that maintains hold through hundreds of uses. Strap bases are stitched and bonded to the upper for added durability.
Heel‑To‑Toe Drop Engineered for Specific Lifts
20mm Heel (Ronin Lifters)
Purpose: Improves ankle dorsiflexion for upright squatting, reduces forward lean, allows greater depth.
Construction: Non‑compressible midsole wrapped in a rigid TPU heel counter.
Result: Stable platform for heavy squats and overhead presses; federation‑approved for all powerlifting divisions.
Zero‑Drop Platform (Radix Pro, Radix, Sumo Sole, Notorious Lifters)
Purpose: Keeps the body in neutral alignment, improves ground feel, encourages natural foot musculature.
Construction: Ultra‑thin sole with graduated sidewalls for lateral stability.
Result: Better force transfer for deadlifts, improved balance for dynamic training, true barefoot‑style benefits.
Engineered Knit & Mesh – Lightweight, Durable, Breathable
Breathable, Lightweight Uppers –Light and flexible abrasian resistant knit.
Full‑Body TPU Cage – Thermoplastic polyurethane reinforcement at high‑stress points.
Seamless Toe Box – Reduces friction hotspots that can cause blisters during repeated reps.
Every upper is tested for stretch‑recovery, abrasion resistance, and breathability under simulated training conditions. We choose materials that balance durability with flexibility—because your shoes should move with you, not against you.
